Jo Loves – Rose Petal 25 Launch Presenter

It was a huge privilege to work on this stunning, award-winning product presenter on behalf of Jo Loves. Created to resemble a high-end flower box, upon closer inspection opening to reveal a second layer containing the new ‘Rose Petal 25’ fragrance from Jo Loves!

This interesting piece of cardboard engineering initially looks like a lid and base box. However, when the lid is removed the base cleverly swings open to reveal two compartments. The box was produced from a 2mm board wrapped in 140gsm Fedrigoni Tintoretto Gesso textured paper and printed digitally with a subtle blind emboss.


Although the box looks complicated, the individual components, (a lid, two base trays and a V-cut POB cover) are relatively simple to produce.